Working on a product aiming to break industry standards with high level of stigma was a challenging undertaking. As the sole designer on this project, I executed the design process end-to-end, from research to implementation, with input and support from my mentor. This forced me to be self-sufficient and agile, relying on insights from users to guide me through further iterations.
I learned the value of digging deep into users’ frustrations and championing users’ needs in an industry where it often falls second to the business goals, how daunting and vulnerable the process of purchasing insurance can be, and the impact user-centered design can have in alleviating some of those pain points.
Next steps in this project would be to build out the Insurance Information Center to further flatten the gulf of information between users and the intricacies of insurance. Research showed that many users don’t even know how insurance works, so continuing to bring transparency to the forefront will solve many immediate user needs and establish trust at the same time - a win/win.
In the meantime, I appreciated the positive feedback I received on this project - while it was speculative, the prospect of an insurance company putting their users first deeply resonated with people, and hope to one day see such a company come to life.