Amy Lima, Product designer and UX/UI designer,  in an abandoned spy tower in Berlin

When not designing, you can sometimes find me in funky abandoned spy towers like this one in Berlin.

Who's Amy Lima?

I craft intuitive product experiences from end to end, finding magic in the details along the way.

Insatiably curious.

I’m fascinated by how things (and people) work, and why they work that way. This curiosity has taken me to over 50 countries, the depths of the music industry, my fourth foreign language, and most recently, into the world of product design. This curiosity is my north star throughout the design process, guiding me to find the right solutions for the right people and build on my craft every day.

Deeply human.

I'm a poet who studied economics before ultimately working in the music industry. A first-generation American born to Brazilian parents, I moved to Germany, embracing the immigrant experience myself. I'm fiercely ambitious, but never take myself too seriously. My lived experiences and personal values bring an innate appreciation for human differences and an inquisitive open-mind when faced with new information — the secret weapons that make me a great designer.

Ethically-minded.

I believe in the transformative power of design, both individually and interpersonally. Product Design is not only the tool I use to create a more connected, delightful, and equitable world, but also the one in which I help people feel more seen, empowered, and joyful. With this, I implement a holistic, human-centered design process: I work across product strategy, user research, high level UX, and elegant UI, unraveling what’s complicated into intuitive and meaningful products that users and product teams love.

I’m endlessly curious.

I’m fascinated by how things (and people) work, and why they work that way. This curiosity has taken me to over 50 countries, the depths of the music industry, my fourth foreign language, and most recently, into the world of product design. This curiosity is my north star throughout the design process, guiding me to find the right solutions for the right people and build on my craft every day.

Problem solving through paradoxes.

I'm a poet who studied economics before ultimately working in the music industry. A first-generation American born to Brazilian parents, I spent 3 years in Germany, embracing the immigrant experience myself. I'm fiercely ambitious, but never take myself too seriously. My upbringing, lived experiences, and personal values explain my natural appreciation and understanding of human differences and my open-minded, inquisitive nature when faced with new information - the secret weapons that make me a great designer.

My design philosophy is an extension of myself.

The essence of me lies in these harmonious contradictions and finding the invisible string that weaves them together to create the messy, curious, creative, steadfast, bold, (or as I would call, deeply human) designer you see today. I leverage this to implement a holistic, human-centered design process: I work across product strategy, user research, high level UX, and elegant UI, unraveling what’s complicated and transforming it into intuitive and meaningful products that users love and businesses thrive on.

Recognitions

Featured Case Study

Case Study Club

Featured Creator, Resource

Dev Weekly Newsletter

Featured Portfolio

Bestfolios

Featured on Curated People

The Dots

Hackathon Finalist: Best User Experience

Hack to the Future

In/Visible Talks Diversity & Inclusion Scholarship Recipient

Google Design, Chronicle Books

Hackathon Winner: Best Use of Azure for Social Good

DubHacks

Diversify Design Scholarship Recipient

Designlab

Talks and thoughts

Lovers Magazine Interview

Lovers Magazine

The Art of the Pivot

Pinterest Design Offsite

Underrepresentation in Tech: A Retrospective and Social Reckoning

Treehouse Festival

Stories of Being First Gen in Tech

Design Buddies

Finding Success in your Bootcamp

Femke

So You’re a Designer, Now What?

Design Buddies

UX Academy Alumni Spotlight

Designlab

What Every Designer Needs to Know Before Their First Hackathon

‍UX Planet

Interconnecting our world in 280 Characters or Less

UX Collective

When Assumptions Lead to Failures

The Startup

What Makes a Product Great?

Design Warp

Currently:

Learning

Contemplating

How we experience the web today, and whether there's a better way.

Loving

My favorite scene of my favorite series. (Yes, even after all this time).

Skills

UX Design


Visual Design


User Research


UX Writing
Prototyping


Project Management


HTML, CSS, Javascript


Usability Testing

Tools

Figma
‍‍

Sketch


Adobe XD


Webflow
Invision


Framer


Zeplin


Adobe Illustrator