When not designing, you can sometimes find me in funky abandoned spy towers like this one in Berlin.

Who's Amy Lima?

I craft intuitive product experiences from end to end, finding magic in the details along the way.

I’m endlessly curious.

I’m fascinated by how things (and people) work, and why they work that way. This curiosity has taken me to over 50 countries, the depths of the music industry, my fourth foreign language, and most recently, into the world of product design. Curiosity fuels my design process, guiding me to find the right solutions for the right people and build on my craft every day.

Problem solving through paradoxes.

I'm a poet who studied economics before ultimately working in the music industry. A first-generation American born to Brazilian parents, I spent 3 years in Germany, embracing the immigrant experience myself. I'm fiercely ambitious, but never take myself too seriously. My natural appreciation of human differences and inquisitive nature when faced with new information are the secret weapons that make me a great designer.

My design philosophy is an extension of myself.

The essence of me lies in these harmonious contradictions and finding the invisible string that weaves them together to create the messy, curious, creative, steadfast, bold, (or as I would call, deeply human) designer you see today. I leverage this to implement a holistic, human-centered design process: I work across product strategy, user research, high level UX, and elegant UI, unraveling what’s complicated and transforming it into intuitive and meaningful products that users love and businesses thrive on.

I’m endlessly curious.

I’m fascinated by how things (and people) work, and why they work that way. This curiosity has taken me to over 50 countries, the depths of the music industry, my fourth foreign language, and most recently, into the world of product design. This curiosity is my north star throughout the design process, guiding me to find the right solutions for the right people and build on my craft every day.

Problem solving through paradoxes.

I'm a poet who studied economics before ultimately working in the music industry. A first-generation American born to Brazilian parents, I spent 3 years in Germany, embracing the immigrant experience myself. I'm fiercely ambitious, but never take myself too seriously. My upbringing, lived experiences, and personal values explain my natural appreciation and understanding of human differences and my open-minded, inquisitive nature when faced with new information - the secret weapons that make me a great designer.

My design philosophy is an extension of myself.

The essence of me lies in these harmonious contradictions and finding the invisible string that weaves them together to create the messy, curious, creative, steadfast, bold, (or as I would call, deeply human) designer you see today. I leverage this to implement a holistic, human-centered design process: I work across product strategy, user research, high level UX, and elegant UI, unraveling what’s complicated and transforming it into intuitive and meaningful products that users love and businesses thrive on.

Publications

Currently:

Learning

Contemplating

Coded Bias and the racial prejudices and threats to civil liberty in algorithms facial recognition AI.

Loving

Korean horror films and their masterful ability to always introduce a zombie subplot.

Skills

UX Design


Visual Design


User Research


UX Writing
Prototyping


Project Management


HTML, CSS, Javascript


Usability Testing

Tools

Figma
‍‍

Sketch


Adobe XD


Webflow
Invision


Framer


Zeplin


Adobe Illustrator