Hey, You.
I'm Amy Lima.

I craft intuitive product experiences from end to end, finding magic in the details along the way.

I'm endlessly curious about how things (and people) work, and why they work that way. This curiosity has taken me to over 50 countries, the depths of the music industry, my fourth foreign language, and most recently, into the world of product design.

I'm a delicate balance of paradoxes. I'm a poet who studied economics before ultimately working in the music industry. A first-generation American born to Brazilian parents, I moved to Germany, facing the immigrant experience myself. I'm fiercely ambitious, but never take myself too seriously.

The essence of me lies in these harmonious contradictions. The magic of me is bringing all the puzzle pieces together to create the messy, curious, creative, steadfast, bold, (and most often, hungry) designer you see today.
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When I'm not creating meaningful product experiences, I'm likely eating Thai food, powerlifting, getting lost in a new corner of the world, or indulging in the latest drama series.

But enough about me - if you've read this far, I'd love to hear from you! Get in touch and say hello :)

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Acknowledgements

Publications